I’ve sat on both sides of the table.

As the supplier fighting for space. And as the retailer deciding who stays.

Which means I see your world from both sides, too.

For twenty years, I sold. Sales and marketing, all the way to Sales & Marketing Director at Olivine Industries, an H.J. Heinz affiliate.

I know what it feels like to walk into a buyer’s office with a good product, a good plan, and the quiet fear that none of it will matter.

Then I crossed the table.

Fourteen years in category and merchandise management, including Merchandise Manager at Mitre 10 New Zealand. Now I decided or oversaw my team deciding. Range. Margin. Who stayed, and who didn’t.

Here’s what sitting in both chairs taught me.

The suppliers who won were rarely the ones working hardest. They were the ones who were clear. Clear on what the customer needed. Clear on what they stood for. Clear enough that I could trust them.

...and the leaders who struggled? Almost never lazy. Almost always carrying too much, second-guessing too often, and leading in a shape nobody had ever helped them name.

Not an effort problem. A clarity problem.
That’s what I help you see.

Confidence is not a personality trait. It is a system outcome.

Build the clarity, and confidence follows.

For a commercial team, that means customers who trust you, because you understand their business as well as your own.

For a leader, that means knowing exactly who you are when the pressure arrives.

Different rooms. Same principle.

Every leader leaves a legacy. Including you.

The only question is whether you choose it.

You’ll leave one whether you plan to or not. Everything I do is built to help you choose it — to grow, to lift the people around you, and to leave something good behind.

Growth. Better tomorrow than today — me included.
Impact. If it doesn’t change what happens on Monday, it doesn’t count.
Excellence. Done properly, or not at all.
Integrity. I will not ask you to do anything I haven’t done myself.
Generosity. Leave people better than you found them.

Over 34 years across retail, manufacturing and commercial leadership.

Mitre 10 Support Office Person of the Year, 2011

— voted by the store network for category management in paint and accessories.

Keynote speaker, Healthcare by Douglas Annual Conference 2025

— and invited back for 2026.

Conference facilitation across New Zealand and Australia with ieRetail

— including BAT in Sydney, Liquorland in Queenstown, and Buildlink.

Teams I’ve worked with include

– Selleys, Yates, CRC, Stanley Black & Decker, Evergreen Garden Products, Dulux Powder & Coatings, and Healthcare by Douglas.

Want me in the room?

Your people are carrying more than they’ll say out loud. Give them an hour that names it. I speak at conferences and leadership events across New Zealand and Australia — on commercial trust, leadership confidence, and the quiet cost of leading without clarity.

Tell me about your event