Find Your Commercial Confidence Score™
See where customer confidence is strong, where it is leaking, and what to fix next before your next major customer conversation.
In today’s market, customers do not allocate time based solely on effort. They allocate time based on confidence. If confidence is leaking, you do not need another proposal deck. You need a fast, practical way to see where it is leaking — and what to tighten first.
WATCH:
Why Customer Confidence Matters More Than Ever
Get instant access to the workbook, 15-minute guided video, and bonus resources.
Why Some Suppliers Earn Time — And Others Quietly Lose It
In today’s commercial environment, winning customer confidence is harder than ever.
Your customers are under pressure to deliver:
margin growth
operational certainty
forecast accuracy
simpler supply relationships
faster decisions
Most suppliers respond with more activity:
more meetings
more decks
more follow-up
more explanation
But effort is not the same as confidence. Customers do not allocate time simply because you are trying hard.
They allocate time when they believe:
You understand your offer
you execute reliably
you improve their results
your organisation is aligned
When that confidence is strong, access grows.
When it weakens, something else takes over:
Chaos.
Meetings get shorter.
Questions get sharper.
Decisions get slower.
And access quietly starts to disappear.
Most teams do not see that erosion happening until the consequences are already imminent.
Introducing the Commercial Confidence Diagnostic
The Commercial Confidence Diagnostic helps leadership teams assess how customers are really experiencing their organisation.
At its core is the Process Advantage Index™ — a structured 4-pillar commercial diagnostic designed to reveal whether your business is building confidence or quietly eroding it.
The Four Pillars of Commercial Confidence:
1.
2.
3.
4.
Clarity:
Do we clearly understand the job of our products, portfolio, and offer?
Consistency:
Can customers rely on our execution across supply, data, and promotions?
Contribution:
Do we improve customer performance and decision quality?
Coherence:
Are we aligned internally before we ask for alignment externally?
When these four pillars are strong, customer confidence grows. When they weaken, chaos appears. And chaos quietly erodes trust, traction, and attention.
What This Diagnostic Reveals
In less than 10 minutes, this diagnostic helps you see:
where customer confidence is strongest
where structural leaks are reducing certainty
where internal alignment is breaking down
Which pillar is most limiting growth
What action should happen in the next 90 days
Most teams assume they are aligned. This tool often reveals where they are not. And once the leak becomes visible, the conversation changes.
You move from:
“Why are we losing traction?”
to:
“Now we can see exactly what needs tightening.”
What You Get Instantly
Includes the diagnostic workbook, a private 15-minute guided video walkthrough, and two premium bonus resources.
For US$149, you receive immediate access to the full Commercial Confidence Diagnostic.
1.
Commercial Confidence Diagnostic Workbook
A structured diagnostic workbook allowing leaders to assess the business across the four pillars of commercial confidence.
Includes:
20 structured diagnostic questions
individual scoring system
commercial confidence wheel
team comparison score sheet
leadership alignment discussion prompts
90-day commercial confidence plan
This is not a mindset survey. It is a commercial architecture diagnostic.
2.
15-Minute Guided Video Walkthrough
The Mirror, Not the Scorecard. A private 15-minute video from Gary that brings the diagnostic to life and shows you how to use it properly.
In this video, you’ll learn how to:
Understand why customer confidence is now a structural commercial issue
Interpret the 4 pillars more accurately
Recognise how Chaos appears when confidence starts leaking
Use the tool as a leadership alignment exercise
Turn the score into a sharper 90-day action plan
This guided walkthrough is designed to help you get more value from the diagnostic — faster.
3.
BONUS RESOURCE:
The Customer Time Advantage – 7 Signals That Earn Customer Time, Trust, and Traction
A premium field guide for commercial leaders and account teams who want to stop chasing attention and start becoming worth a customer’s time.
This resource helps you:
make the value of customer time obvious
bring signal, not noise
connect your insight to live customer priorities
reduce hidden friction that quietly kills access
improve follow-up so it increases decision value
Includes:
practical scripts
meeting request formulas
customer follow-up structures
a Customer Time Advantage checklist
“Say this, not that” examples
4.
BONUS RESOURCE:
The Commercial Decision Advantage – 25 Sharp Questions for Better Growth, Profit, Innovation, and Customer Conversations
A practical decision tool for leaders who want stronger discussions, clearer priorities, and better commercial decisions.
This resource helps you:
expose confidence leaks
identify relevance gaps
sharpen growth thinking
improve profit and margin conversations
make innovation easier to evaluate and act on
Includes:
25 high-value commercial questions
5 pressure zones for sharper thinking
a 5-minute decision huddle format
prompts for leadership meetings, reviews, and planning sessions
guidance on what weak answers sound like and what to do next
This Is More Than a Score
Most diagnostics tell you how you feel. This one helps you see how your business is likely being experienced.
That matters because customer confidence is rarely lost in theory. It is lost in the places where the experience becomes:
unclear
inconsistent
less useful
harder to trust
That is why this tool is best used not only by individuals but across leadership teams.
Because the real value often appears when different functions score the business independently, and the gaps become visible.
And that is also why the guided video matters.
It helps you interpret the diagnostic properly, avoid surface-level scoring, and get to the real issue faster.
Most Powerful When Used Across Leadership Teams
This diagnostic can be completed individually. But its greatest value appears when multiple leaders complete it independently and then compare results.
For example:
Sales / Commercial
Marketing / Trade Marketing
Supply Chain / Operations
Finance
Customer / Account Leadership
When those scores are compared, teams often uncover:
hidden misalignment
operational blind spots
competing priorities
conflicting assumptions
the real source of confidence leakage
That discussion alone can unlock powerful clarity. The workbook, guided video, team comparison score sheet, and 90-day planning pages are all designed to support that process.
How It Works:
STEP ONE:
Download the workbook and watch the 15-minute video walkthrough.
1.
STEP TWO:
Complete the diagnostic and score your business across the four pillars.
2.
STEP THREE:
Run the diagnostic across your leadership team for deeper insight.
3.
STEP FOUR:
Compare results and identify the most important confidence gap.
4.
STEP FIVE:
Commit to a 90-day commercial confidence improvement plan.
5.
Who This Is For
This diagnostic is designed for:
Commercial Directors
Sales Directors
National Account Managers
Category Leaders
Marketing Leaders
Supply Chain Leaders
Cross-functional commercial leadership teams
Anyone responsible for building stronger commercial relationships with customers.
Why Trust This?
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"Built from real work across the NZ/AU retail and supplier ecosystem — grounded in commercial accountability, not theory."
Gary Good | Founder, LeaderLegacy
Measured by results, not activity
Discover Your Commercial Confidence Score™
See where confidence is strong. See where it is leaking. Fix what matters most.
Instant access to the workbook, 15-minute guided video, and bonus resources.
After purchase, you’ll be taken straight to your download page, private 15-minute walkthrough, and next-step guidance.
FAQs
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This diagnostic is designed for commercial leaders responsible for customer growth, profitability, execution, and cross-functional alignment.
It is especially relevant for:
Commercial Directors
Sales Directors
Account Leadership teams
Category and Marketing leaders
Supply Chain and Operations leaders
Cross-functional commercial leadership teams
If your role involves earning customer confidence and improving commercial performance, this tool is relevant.
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It helps you see where customer confidence is being built — and where it may be quietly leaking.
More specifically, it helps identify:
structural gaps reducing credibility
areas where execution is undermining trust
hidden misalignment across functions
the pillar most likely limiting traction, growth, or customer confidence
the next operational issue worth fixing
This is not just a score. It is a diagnostic to sharpen discussion and action.
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The guided video helps you get the most value out of the diagnostic.
It explains the deeper commercial issue behind the tool, brings the four pillars to life, shows how Chaos emerges when confidence starts to leak, and helps you use the workbook as more than a scorecard.
It is especially useful if you want to run the diagnostic across a leadership team and get more than a surface-level result.
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One person can complete it, but the richest insight usually emerges when multiple leaders complete it independently and compare results.
That is often where hidden blind spots, conflicting assumptions, and cross-functional gaps become visible.
For that reason, many teams will get the greatest value from using it as a leadership alignment exercise rather than as a solo reflection tool.
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The diagnostic itself takes around 8–10 minutes to complete individually.
The guided video is approximately 15 minutes.
If you choose to use it as a leadership team exercise, allow additional time for score comparison, discussion, and action planning.
The value is not just in the scoring. It is in the conversation that the scoring creates.
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No.
It was built with strong relevance to supplier and retail environments, but the underlying principles apply more broadly to any organisation selling into commercial customers.
If customer confidence influences access, trust, traction, and growth in your world, the diagnostic will still be useful.
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That is useful.
A weaker score does not mean failure. It means you can now see where confidence may be eroding before the consequences become harder to reverse.
In many cases, the greatest value of the tool is not confirming strength. It is exposing the gap that has been tolerated, misread, or missed.
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It is designed to be acted on.
The workbook includes:
structured scoring
team comparison
leadership discussion prompts
a 90-day commercial confidence plan
The guided video helps you interpret the result more intelligently, and the bonus resources help you turn insight into stronger customer conversations and sharper commercial decisions.
The goal is not simply to reflect. The goal is to identify what needs tightening and decide what should happen next.